![]() Additionally, a good link auditor will sniff out low-quality directory links, spam and negative SEO.If the anchor text is linked through irrelevant keywords, it probably isn’t boosting your reputation. Anchor text and keywords - The text that contains the link to your website should be contextual-both for your site and within the linking page.Incoming and outgoing links - Your audit tool of choice should provide a list of both incoming and outgoing links so you can get a sense of whether your latest additions are relevant.Pagerank or Reputation - How does your site stack up against the competition?.In general, a backlink auditing tool needs to quickly spot the following in order to help you perform a comprehensive link analysis: What a Good Backlink Auditor Should Look For Keep reading for a look at some of your options, as well as what metrics make a good tool. Now, ideally, you should keep an eye out for a backlink audit tool that spots all potential problems without a lot of digging and configuring on your end. With link audits, you’re on the lookout for bad actors trying to drag you down and irrelevant nonsense gunking up your PageRank. ![]() Spammy backlinks can do a real number on your website, dragging you down with irrelevant content and a bad reputation. ![]() The concept of a backlink audit conjures up visions of an IRS raid.īut, the process is essential to your marketing strategy. ![]()
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